Background
The Hong Kong financial services team wanted to enhance its brand presence and client engagement. However, since financial categories are not open to overseas Mini Programs, the team decided to pivot its brand strategy and adopt a compliant approach.
Solution
With guidance from NovaRise professional consultants, the client prepared and submitted all required documentation for overseas entity verification within just one week and passed the review on the first attempt. Since the project focused on brand display rather than direct financial promotion, we recommended adopting our SaaS Mini Program solution.
Unlike external technical vendors who suggested custom development with upfront costs of tens of thousands of HKD, NovaRise recommended a SaaS + managed hosting model. This allowed the client to launch their Mini Program within a week, with only a few thousand HKD in initial investment, and without the burden of ongoing technical maintenance. For a team without in-house engineers, this approach was both cost-effective and efficient.
- Educational content packaging avoids financial promotion risks
- Overseas entity verification and Mini Program launch completed within one week
- Initial investment only a few thousand HKD, reducing costs significantly
- SaaS + managed hosting model eliminates technical maintenance needs
Results
The Mini Program successfully showcased the team's expertise and professionalism while remaining compliant. The educational content improved client engagement, and the SaaS + managed hosting model was recognized as highly efficient and cost-effective compared to traditional custom development.
Our goal was not simply to promote financial products, but to shape our team's value through professional education. The WeChat Mini Program provided us with a compliant and effective solution.
— Hong Kong Financial Services Team Lead